Thursday, September 15, 2011



It is not very often that I get the opportunity to review a new book prior to its release at a major creative conference. When Tim Schraeder announced on twitter that he was looking for a few people to help out with this project, I found I actually had margin in my schedule and was thrilled to offer to help out.

I have been extremely impressed by this collection of essays and stories, which are so full of wisdom and insight.Written by many of our leading church communication guru's, creatives, story tellers, techno-wizards, branding/marketing, and design folks, available to the modern Christian culture as we know it.

My favorite thing about this book is that it is like a D-I-Y book for churches and their leadership. There are chapters that speak to Technology and its place in the church (or in some cases, maybe not so much, and when to know the difference.) Talks about authenticity, branding and intentionally communicating your brand.

"Everything our churches do today forms the message we are ultimately communicating to the world." Tim Schraeder.

I love that throughout most all of this book, I felt like the collective authors were reading my mind. I am not a staff member at my church. I do volunteer regularly and am a PK, so I have a little more knowledge of the internal workings of the church as well as the knowledge that i really don't get much of an opinion or say so in how the services or ministries are run. It is very refreshing to find so many of today's forward thinking leaders in the church communication consortium with the same train of thought that I have,on many of the same issues.

There is so much information available in this book, that you will find it to be an invaluable resource, regardless of whether you are new to the church scene or been on staff for many years.

In accordance with the law I must disclose to you that I received a copy of this book, in exchange for reviewing it and posting my review on this website. I was not paid in any manner otherwise.

**I feel I must apologize for the disorganization of this post. I have to confess, I am quite distracted because i learned early this morning that one of my blogger friends, Sara Frankl, (@gitzengirl) is really sick. This is not new, news really. The part about "this is it, I'm going home soon" is what is new. There is a part in Tim's book that just keeps jumping out to me this day and i feel as though it has to be shared, as i believe it to be most appropriate in this situation: "Through bits, bytes, tweets and push notifications, the way we share our stories has changed dramatically. The way we interact and share information has found new forms and the very definition of things like friendship and community have new meaning as we connect and are "friends" with people we have never even met face-to-face."  Tim Schraeder. This sentiment is so true, yet has not had more meaning for me until today. I really do not know Sara all that well. I have not met her face-to-face, yet i feel like i have known Sara for years and she feels like a sister to me. A sweet sister.The response to the news that her time her on earth is short has been nothing less than amazing. to see twitter being the church has been overwhelming. With all of that being said, i believe it goes to the point that we can be the church regardless of whether we live 7 miles away or 700 miles away, so long as we are honoring Him.

Please join me in lighting a candle for @gitzengirl and saying a prayer for her before you lay down for your rest.


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